American Girl Consultant for American Girl's 2020 Girl of the Year

ID: 3966
Status: Completed
Start date: March 2016
End Date: January 2020


Since 2016, Dr. Pajka has worked with American Girl on a possible book series that included a deaf character. By 2019, the series was determined to be part of American Girl's 2020 Girl of the Year. The consultation work included reviewing two publications connected to the doll's story as well as marketing materials. In January 2020, Dr. Pajka worked with American Girl and Mattel PR to complete an interview for Canvas8, an insights agency that explores behavior through a cultural lens. The focus of the interview was on inclusivity and child's play.

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Priorities addressed